Our second portal product, PropertyCasualty360.com, officially launched on January 10, 2011. If you haven't seen it yet, we encourage you to spend some time on the site. PropertyCasualty360.com combines content from all five of the media properties in the property and casualty insurance space, and also ramps up our daily content with more news, online features and blog entries.
In the first month, the site has gone over 365,000 pageviews, exceeding our first full month goal in just sixteen days. Kudos to the editorial team, led by Jamie E. Green and Eric Gilkey, as well as all of the channel and news editors on the site, for producing an increased slate of newsletters as well as all of the news and features on the site. Additional congratulations go to the marketing, sales and technology teams that have worked together over the past four months to make this site a reality.
Tech Department Updates
Product launches on deck are:
Credit Union Times, launching on the new platform at the end of February
Launch of Pershing Microsite on AdvisorOne.com
Build-out of the Benefits portal, BenefitsPro.com, launching at the end of March
We're also pleased to announce that we have hired a Project Manager starting on February 22. Welcome Natalie King, working with the team out of the Erlanger office. Look for more information on how the project management process will work moving forward in next month's newsletter.
Feature Focus: New CMS
With the launch of the new platform, one of our primary goals was to make the publishing function easier for editorial. Some of the key features of the new CMS are:
Ability to add content from anywhere. Snowed in and can't make it to the office? Or big news happens on a Sunday afternoon? With the new platform, you can log in remotely from any computer and load the story to the site.
Control of story order. The ordering tool for stories gives editors the power to easily control whether a story earns the top spot on a page, or if another story should continue to take the lead. Just drag and drop a story, hit save and you'll see the changes on the homepage instantly—it's just that quick. How cool is that?
Adding authors and pictures made easier. We know one of the time drags on SharePoint was the process required to add an author. Now, if you find that the author isn't in the list, you can add a new author without leaving the article page. You can easily add pictures, podcasts and videos as well, without intervention from production.
Speed. You should immediately notice the difference in speed and responsiveness with the publishing of articles. If you're spending less time on physically putting the articles on the site, that gives you more time to spend on writing, editing, and adding links...the things that help create great content that drives traffic to the sites.
Optimized user interface. In developing the CMS, the tech team has made a real effort to simplify the online publishing process. We've reduced the number of clicks, made the process more streamlined...essentially customized this to better fit the editors' needs.
But don't just take our word for it. Eric Gilkey, Editor of PropertyCasualty360.com says:
"Switching from SharePoint, the one thing I noticed from an editorial standpoint is that everything is much more streamlined and intuitive on the new system. It really feels like IT and Editorial merged their minds to create a system that works the way an editor wants to use it."
Around the Web
Each month, we'll bring you highlights of what we're reading to expand our knowledge of all things online. If you have something interesting to share with us, drop Amanda Schuster a note.
Study Shows Simplicity is Top Customer Preference
Train Yourself in SEO: Advanced Resources for Editors
The Website of the World's First-ever Web Server
The Real Life Social Network (this one is a little long...but well worth the time)
View the Project Pipeline